FIFA President Gianni Infantino has stated that the organization's controversial plan to sell stakes in the World Cup is merely a proposal and "not an obligation." This clarification comes after the idea of bringing private investors into the sport provoked a strong negative reaction from several football authorities.

FIFA announced earlier this week its intention to establish a new subsidiary valued at $20 billion to manage the World Cup and other events, with plans to offer external investors up to a 20 percent stake. The move was met with criticism, particularly from regional confederations who claimed they were unaware of the plan.

In response to the backlash, Infantino emphasized that the proposal is part of a "democratic process" and a "consultation process." He characterized it as an "opportunity" rather than a requirement, aiming to strengthen the commercial aspects of the game which he described as a natural evolution. Infantino provided these remarks in a video released by FIFA on Wednesday.

FIFA, one of the world's wealthiest sporting bodies, generates billions through broadcasting rights, sponsorships, and commercial deals associated with the World Cup. Infantino sought to reassure stakeholders by asserting that fans will remain central to football and that FIFA will continue to govern the sport independently, without external interference. He also confirmed that the organization's flagship tournaments, including the FIFA World Cup and FIFA Women's World Cup, will always remain under FIFA's control.

The proposed sale of stakes has drawn significant criticism, with various football bodies expressing concern over the lack of consultation. Some reports indicate that confederations like UEFA and even the British Prime Minister's office were taken by surprise by the announcement.

Further complicating the situation, former FIFA chief Sepp Blatter has also voiced his disapproval, stating that FIFA belongs to "no individual or institution" and that the proposal moves the "people's game" further from fans. This historical context adds weight to concerns about potential shifts in governance and control within the sport.

Details surrounding the proposed "FIFA Forward Enterprise" and its implications for the sport's governance are still unfolding. The announcement has highlighted a perceived lack of transparency and due process, leading to disappointment and deep concern among governing bodies in the Americas and Asia, as reported by Al Jazeera.

As the consultation process begins, the football world will be watching closely to see how FIFA addresses the widespread criticism and what ultimately becomes of the proposal to involve private investors in the commercial future of its premier tournament.