Jennifer Sey, founder of the activist sportswear brand XX-XY Athletics, has reportedly reached out to WNBA star Sophie Cunningham in an effort to recruit the Indiana Fever guard. The alleged communications occurred as Sey sought to make Cunningham the face of her brand, which advocates for women's sports.

XX-XY Athletics was launched by Sey, a former executive at National Geographic, with a stated mission to support and promote women's sports. The brand positions itself as a platform for athletes who champion traditional definitions of women's athletics.

Sources indicate that Sey's outreach to Cunningham was part of a broader recruitment strategy. Cunningham has been vocal in recent months regarding her views on women's sports and has been a prominent figure in discussions surrounding gender in athletic competitions. Her public stance has garnered attention and support from various figures and organizations.

The reported recruitment pitch comes at a time when discussions about gender identity in sports are highly prominent. Sey's brand, XX-XY Athletics, appears to align with athletes and viewpoints that emphasize biological distinctions in sports categories.

Cunningham's involvement in these discussions has made her a notable figure. Her willingness to speak out on these matters has led to increased visibility for her and her stance on women's athletics.

Sey, a former executive, has leveraged her position to create a platform that she believes will champion female athletes. Her venture into the sportswear industry with an activist angle highlights a growing trend of brands aligning with specific social or political viewpoints.

Further details regarding the nature or outcome of Sey's alleged communication with Cunningham have not been publicly disclosed. The reception of such recruitment efforts by athletes often depends on their personal brand alignment and public commitments.

The broader implications of this reported recruitment effort could influence athlete endorsements and the messaging of sports-related brands, particularly in the current climate of ongoing debate surrounding gender in sports.