Culture Secretary Lisa Nandy asserted on Sunday that technology firms have been afforded "more than enough time" to implement safety measures for children online, just ahead of an anticipated announcement from the prime minister regarding restrictions on social media use for teenagers. Nandy indicated that companies failing to ensure their products are safe for young users could forfeit their right to market to them.

The government's announcement, expected on Monday, is reportedly set to include measures such as banning social media access for individuals under 16 and introducing curfews for older teenagers. This move comes amid growing concerns about the impact of online content on young people's well-being.

Ian Russell, a campaigner whose daughter died by suicide after encountering harmful online content, expressed dismay at the reported ban. He suggested the policy's timing might be politically motivated, a sentiment that Nandy addressed by stating her focus was on the "how, not whether" of protecting children online. Russell voiced his concern that a rushed policy for political reasons could be seen as gambling with young lives.

Nandy highlighted that a significant majority of responses to a government consultation supported a ban on social media for those under 16. While acknowledging that some young people might circumvent restrictions, as seen in Australia, she argued that such measures fundamentally alter the cultural presumption around early social media adoption. She emphasized the urgent need for action, stating that young people require help "now."

"We cannot stand aside and not act when we see that very clearly," Nandy stated, reiterating her view that tech companies have had sufficient opportunity to create safer products. "If they are not prepared to do it, they lose the right frankly to market their products towards children."

Earlier, speaking to Sky News, Nandy also commented on the effectiveness of bans, suggesting that while banning social media alone might not be a "silver bullet solution," Australia's experience demonstrates it plays a "significant role."

The government's proposed regulations aim to create a safer online environment for minors, addressing the persistent challenges posed by harmful content and the addictive nature of social media platforms.

Further details on the scope and enforcement of these new rules are expected in the prime minister's announcement on Monday, which will likely outline specific age limits, usage restrictions, and potential penalties for non-compliance.