Laura Kuenssberg has provided an exclusive behind-the-scenes look at 10 Downing Street during the pivotal first week of Andy Burnham's premiership, offering rare insights into the new Prime Minister's arrival and early days.

This access marks a departure from typical media coverage, which often remains outside the iconic building. Kuenssberg was permitted to be present at three significant moments: Burnham's emergence as Labour leader, his first steps into Downing Street, and his initial day at his "No. 10 North" outpost in Manchester.

Upon entering No. 10, Burnham and his wife were greeted by clapping staff lining the hallway, a scene described as intensely symbolic. Kuenssberg noted Burnham's visible delight and his eagerness to connect with people, contrasting with the buttoned-up formality of his suit compared to his usual attire.

Burnham's approach appears to prioritize engagement, with Downing Street staff noting his potential desire to speak with "everyone in the country." This "different style" is further evidenced by the permission granted for media access, suggesting a prime minister who is not only at ease with cameras but actively seeks to involve the public.

The article highlights Burnham's adeptness with social media, sharing moments such as appointing his team, rating pub snacks with Chancellor John Healey, and even sharing pictures of his family dog, Axel. While these online activities have drawn some mockery and memes, they underscore a strategy to capture public attention, a lesson learned from previous political challenges.

This focus on communication and presentation is seen as a key differentiator for the "Labour reboot." The administration has prioritized "punter-friendly" announcements like cutting VAT on energy bills and offering tax breaks for pubs. However, the article points out that the details regarding how these initiatives will be funded remain unclear.

Burnham's willingness to "tell his story" is presented as a strength, but the underlying challenges of governing and implementing policy, particularly concerning financial details, are yet to be fully tested. The article suggests that while engaging the public is crucial, the substance of his policy proposals and their financial feasibility will ultimately determine his success.

The unprecedented level of access and Burnham's proactive communication strategy signal a potential shift in how political leadership is presented and perceived, aiming to build a connection with the electorate beyond traditional political discourse.